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The State of the Unicorn

Posted in Blog, and Thoughts

For those following the CDC’s ever-moving goalposts on COVID; on Thursday they removed the mask mandate for vaccinated people, leaving it up to the states to police vaccinated from unvaccinated…

Colorado has been attempting to follow CDC guidelines, so the Governor issued a press release yesterday stating they removed the mask mandate for vaccinated people, and left it up to businesses to police vaccinated from unvaccinated.

Today, businesses are pretty much “WTF?” as they’re faced with customers who are upset if other customers either are or are not wearing masks at any particular moment.

This has created mass chaos…

The chaos, in part, is because the CDC has been playing “Simon Says” with masks for over a year now; one week masks are bad, the next if you’re not wearing one you’ll kill grandma. A week later and you only need a mask if you’re inside, and the week after you need one if you’re outside.

I even joked about this back in January, and it’s not gotten any better since then. So no one is really sure what the hell is going on anymore.

The other factor is people… There are people who have been so pumped full of fear over the last year that the world being in a position to decide mask/no-mask has them defaulting to a fight or flight reflex. On the other side of the coin you have people who think the former are silly and should be mercilessly mocked, which increases the spiral.

Here’s an example of the ideological split from the announcement that “Trader Joe’s” is dropping the mask requirement.

So, right now, if you see someone wearing a mask they could either be an unvaccinated social pariah or a militant pro-masker. Conversely if you see someone without a mask they could be a vaccinated person or an unvaccinated militant anti-masker…

And that seems to have a lot of people freaked out.

In other news, I think “RoboKiller” on my phone finally drove some telemarketer crazy…

Whoever it was called and was hung up on 18 times in the span of three minutes…

RoboKiller, for those who don’t know, is an app you can run on your phone that does a pretty amazing job of stopping random calls. And being as I’m a CIO with purchase authority and my cell number is used for work projects, I tend to get an epic amount of spam calls: I was to the point I was changing my cell number every few months just to try and stem the tide a bit…

But I’ve been using RoboKiller for about a year now, and it has solved the problem completely.

It blocks known offenders outright, though I do have it playing the old phone company ‘no longer in service’ tones to them as a consolation prize. Everyone else who isn’t in my contacts list is offered the chance to speak to the robot and convince it that they need to talk to me. But being as cold-calling is a numbers game, few ever take the time to talk to the robot…

These days my phone only rings for important stuff or for people I know, and it’s wonderful.

The reason for brutal robocalls, relentless email spam, and pounds of junk-mail in your mailbox is that the most valuable commodity in the modern world is human attention… I mean, there is a literal 24/7 war being waged right now to just get you to glance at something.

So, anything you can do to limit your exposure to the marketing machine is a huge win for your sanity.

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